@book{726,
	author = {Fiske, John. and Hartley, John, and ebrary, Inc.},
	title = {Reading television},
	publisher = {Routledge,},
	year = {2001, c1978.},
	series = {New accents},
	address = {London :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=5004107}
}