@book{72924,
	author = {Guzm�an, Francisco. and ebrary, Inc.},
	title = {The challenges facing brand managers today},
	publisher = {Emerald Insight,},
	year = {2012.},
	series = {Journal of product & brand management : featuring pricing strategy & practice,},
	address = {[Bradford] :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10651494}
}