01397nam a2200337 a 4500001001200000003000800012006001900020007001500039008004100054020001800095020002700113040002100140035002100161050002800182245012800210260004200338300001800380490011000398504004100508533015200549650003000701650002900731650002500760650003800785655002900823700002600852700002100878710001700899856012600916999001701042ebr10651494CaPaEBRm        u        cr cn|||||||||130207s2012    enk     sb    000 0 eng d  z9781781903612  z9781781903629 (e-book)  aCaPaEBRcCaPaEBR  a(OCoLC)82874351214aHF5415.153b.C43 2012eb04aThe challenges facing brand managers todayh[electronic resource] /cguest editors, Francisco Guzm�an and Oriol Iglesias.  a[Bradford] :bEmerald Insight,c2012.  ap. [386]-488.0 aJournal of product & brand management : featuring pricing strategy & practice,x1061-0421 ;vv. 21, no. 6  aIncludes bibliographical references.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aNew productsxManagement. 0aNew productsxMarketing. 0aBranding (Marketing) 0aAdvertisingxBrand name products. 7aElectronic books.2local1 aGuzm�an, Francisco.1 aIglesias, Oriol.2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10651494zAn electronic book accessible through the World Wide Web; click to view  c72924d72924