@book{74472,
	author = {McQuarrie, Edward F. and ebrary, Inc.},
	title = {Go figure! New directions in advertising rhetoric},
	publisher = {M.E. Sharpe,},
	year = {c2008.},
	address = {Armonk, N.Y. :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10292192}
}