TY  - BOOK
AU  - McQuarrie,Edward F.
AU  - Phillips,Barbara J.
ED  - ebrary, Inc.
TI  - Go figure! New directions in advertising rhetoric
AV  - P301.5.A38 G6 2008eb
U1  - 808/.066659 22
PY  - 2008///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Rhetoric
KW  - Visual communication
KW  - Advertising
KW  - Language
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10292192
ER  -