Greener marketing
a global perspective on greening marketing practice
Charter, Martin.
Polonsky, Michael J.
ebrary, Inc
text
bibliography
Electronic books.
enk
Sheffield
Greenleaf Pub.
1999
2nd ed.
monographic
eng
432 p. : ill., maps.
section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies.
edited by Martin Charter and Michael Jay Polonsky.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Green marketing
HF5413 .G74 1999eb
658.8/02
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