TY - BOOK AU - Jensen,Marlene ED - ebrary, Inc. TI - Setting profitable prices: a step-by-step guide to pricing strategy--without hiring a consultant AV - HF5416.5 .J46 2013eb U1 - 658.8/16 23 PY - 2013/// CY - Hoboken, N.J. PB - John Wiley & Sons KW - Pricing KW - Electronic books KW - local N1 - "+ Website"--Cover; Includes bibliographical references and index; Includes bibliographical references and index; pt. 1. How to set prices for maximum profits -- pt. 2. How the market will value your new product -- pt. 3. Your cost analysis -- pt. 4. Fine-tuning your price -- pt. 5. Testing your prices -- pt. 6. Pricing in special situations; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/rucke/Doc?id=10653567 ER -