TY  - BOOK
AU  - Meyers,Herbert M.
AU  - Gerstman,Richard
ED  - ebrary, Inc.
TI  - Branding @ the digital age
AV  - HF5415.1265 .B72 2001eb
U1  - 658.8/27 21
PY  - 2001///
CY  - New York
PB  - Palgrave
KW  - Internet marketing
KW  - Brand name products
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10044906
ER  -