01231nam a22003254a 4500001001200000003000800012006001900020007001500039008004100054010001700095020002700112040002100139035002000160050002900180082001700209245010700226246003200333260003300365300002000398504005100418533015200469650002400621650002500645655002900670700002300699700002300722710001700745856012600762999001700888ebr10044906CaPaEBRm        u        cr cn|||||||||010706s2001    nyua    sb    001 0 eng    z  2001036552  z033394769X (hardcover)  aCaPaEBRcCaPaEBR  a(OCoLC)5409297214aHF5415.1265b.B72 2001eb04a658.8/2722100aBranding @ the digital ageh[electronic resource] /cedited by Herbert M. Meyers and Richard Gerstman.3 aBranding at the digital age  aNew York :bPalgrave,c2001.  axii, p. :bill.  aIncludes bibliographical references and index.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aInternet marketing. 0aBrand name products. 7aElectronic books.2local1 aMeyers, Herbert M.1 aGerstman, Richard.2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10044906zAn electronic book accessible through the World Wide Web; click to view  c75343d75343