01566nam a2200361 a 4500 ebr10655480 CaPaEBR m u cr cn||||||||| 130301s2005 gw ad sb 000 0 eng d 3865960545 9783865960542 9783865969309 (e-book) CaPaEBR CaPaEBR (OCoLC)834575148 eng ger HF5415.123 .S74 2005eb Sternkopf, Sylva-Mich�ele. English in marketing [electronic resource] : international communication strategies in small and medium-sized enterprises / Sylva-Mich�ele Sternkopf. Berlin : Frank & Timme, 2005. 379 p. : ill. Includes bibliographical references. pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. In English with a contribution in German. Communication in marketing. Communication, International. International business enterprises. Business communication. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10655480 An electronic book accessible through the World Wide Web; click to view 76452 76452