TY  - BOOK
AU  - Sternkopf,Sylva-Mich�ele
ED  - ebrary, Inc.
TI  - English in marketing: international communication strategies in small and medium-sized enterprises 
AV  - HF5415.123 .S74 2005eb
PY  - 2005///
CY  - Berlin
PB  - Frank & Timme
KW  - Communication in marketing
KW  - Communication, International
KW  - International business enterprises
KW  - Business communication
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10655480
ER  -