01739nam a2200361 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020003600112020003800148020003500186020002700221040002100248035002100269050002200290082001700312100001900329245008100348250001300429260006800442300001400510504006400524505041000588533015200998650002401150650001401174655002901188710001701217856012601234999001701360ebr10657729CaPaEBRm        u        cr cn|||||||||050421t20082005ilu     sb    001 0 eng d  z  2005011674  z0809326779 (cloth : alk. paper)  z9780809328666 (pbk. : alk. paper)  z0809328666 (pbk. : alk. paper)  z9780809386260 (e-book)  aCaPaEBRcCaPaEBR  a(OCoLC)43583351714aR123b.S38 2008eb04a610/.1/42221 aSegal, Judy Z.10aHealth and the rhetoric of medicineh[electronic resource] /cJudy Z. Segal.  aPbk. ed.  aCarbondale :bSouthern Illinois University Press,c2008, c2005.  ax, 217 p.  aIncludes bibliographical references (p. 187-209) and index.0 aA kairology of biomedicine -- Patient audience: the rhetorical construction of the migraineur -- The epideictic rhetoric of pathography -- Hypochondria as a rhetorical disorder -- A rhetoric of death and dying -- Values, metaphors, and health policy -- The problem of patient "noncompliance" : paternalism, expertise, and the ethos of the physician -- Conclusion: The usefulness of a rhetoric of medicine.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aMedicinexLanguage. 0aRhetoric. 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10657729zAn electronic book accessible through the World Wide Web; click to view  c77471d77471