@book{77807,
	author = {Little, Steven S., and ebrary, Inc.},
	title = {The milkshake moment},
	publisher = {John Wiley & Sons,},
	year = {c2008.},
	address = {Hoboken, N.J. :},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10296711}
}