TY  - BOOK
AU  - McGovern,Gerry
ED  - ebrary, Inc.
TI  - The stranger's long neck: how to deliver what your customers really want online 
AV  - HF5415.1265 .M34 2010eb
PY  - 2010///
CY  - London
PB  - A & C Black
KW  - Internet marketing
KW  - Customer relations
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [213]) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10408595
ER  -