@book{81196,
	author = {Arora, Payal. and ebrary, Inc.},
	title = {Dot com mantra},
	publisher = {Ashgate,},
	year = {2010.},
	series = {Voices in development management},
	address = {Burlington, VT :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10406817}
}