@book{81745,
	author = {Berman, Margo, and ebrary, Inc.},
	title = {Street-smart advertising},
	publisher = {Rowman & Littlefield Publishers,},
	year = {2010.},
	address = {Lanham, Md. :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10404812}
}