02156nam a2200409 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020003600112020003500148020003900183020003800222020003800260020002700298040002100325035002100346050002500367082001400392100002600406245010600432260005900538300002400597504005100621505059200672533015201264650001701416650002001433650003201453650003201485650004001517655002901557710001701586856012601603999001701729ebr10404812CaPaEBRm        u        cr cn|||||||||060518s2010    mdua    sb    001 0 eng d  z  2006016643  z0742541363 (cloth : alk. paper)  z0742541371 (pbk. : alk. paper)  z9780742541368 (cloth : alk. paper)  z9780742541375 (pbk. : alk. paper)  z9781442203358 (pbk. : alk. paper)  z9781442203365 (e-book)  aCaPaEBRcCaPaEBR  a(OCoLC)76015480214aHF5823b.B454 2010eb04a659.12221 aBerman, Margo,d1947-10aStreet-smart advertisingh[electronic resource] :bhow to win the battle of the buzz /cMargo Berman.  aLanham, Md. :bRowman & Littlefield Publishers,c2010.  axii, 244 p. :bill.  aIncludes bibliographical references and index.0 aRev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aAdvertising. 0aCommercial art. 0aGraphic design (Typography) 0aAdvertising media planning. 0aCreation (Literary, artistic, etc.) 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10404812zAn electronic book accessible through the World Wide Web; click to view  c81745d81745