@book{84000,
	author = {Ruskin-Brown, Ian. and ebrary, Inc.},
	title = {Mastering marketing},
	publisher = {Thorogood,},
	year = {2006.},
	address = {London :},
	note = {"The core skills of profitable marketing."},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10141071}
}