@book{84251,
	author = {Rajput, Namita. and Vasishth, Neeru. and ebrary, Inc.},
	title = {Advertising and personal selling},
	publisher = {Himalaya Pub. House,},
	year = {2008.},
	address = {Mumbai [India] :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10416269}
}