@book{84486,
	author = {Mehta, Jogender. and ebrary, Inc.},
	title = {Advertising, marketing and sales management},
	publisher = {Book Enclave,},
	year = {2008.},
	address = {Jaipur, India :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10416145}
}