@book{84586,
	author = {Patel, Vinod. and ebrary, Inc.},
	title = {Theories and techniques of marketing management},
	publisher = {Oxford Book Co.,},
	year = {2007.},
	address = {Jaipur, India :},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10417473}
}