@book{8535,
	author = {Wilson, Jerry S. and Blumenthal, Ira. and ebrary, Inc.},
	title = {Managing brand you},
	publisher = {AMACOM/American Management Association,},
	year = {c2008.},
	address = {New York :},
	note = {Includes bibliographical references.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10271768}
}