@book{86084,
	author = {Kaptan, S. S. and Pandey, Sanjay. and ebrary, Inc.},
	title = {Brand imitation},
	publisher = {Himalaya Pub. House,},
	year = {2010.},
	address = {Mumbai [India] :},
	edition = {Rev. ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10415674}
}