02667nam a2200409 i 4500 ebr10824195 CaPaEBR m o d cr cn||||||||| 131219t20142014cau ob 001 0 eng|d 9781611329117 (hardback) 9781611329124 (pbk.) 9781611329131 (e-book) CaPaEBR eng rda pn CaPaEBR (OCoLC)871317916 HD53 .M64 2014eb 302.3/5 23 Moeran, Brian, 1944- The business of creativity : toward an anthropology of worth / Brian Moeran. Walnut Creek, CA : Left Coast Press, [2014] �2014 1 online resource (301 pages). text rdacontent computer rdamedia online resource rdacarrier Anthropology and business: crossing boundaries, innovating praxis ; 1 Includes bibliographical references and index. "How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth"-- Provided by publisher. Description based on print version record. Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Creative ability Economic aspects. Creative ability in business. Electronic books. Print version: Moeran, Brian. Business of creativity : toward an anthropology of worth. Walnut Creek, CA : Left Coast Press, [2014] 298 pages Anthropology and business: crossing boundaries, innovating praxis ; 1 9781611329124 (DLC)10824195 ebrary. http://site.ebrary.com/lib/rucke/Doc?id=10824195 An electronic book accessible through the World Wide Web; click to view 86971 86971