The toward an anthropology of worth Moeran, Brian 1944- creator text bibliography Electronic books. cau 2014 2014 monographic eng 1 online resource (301 pages). "How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth"-- Brian Moeran. Includes bibliographical references and index. Creative ability Economic aspects Creative ability in business HD53 .M64 2014eb 302.3/5 Moeran, Brian. Walnut Creek, CA : Left Coast Press, [2014] 298 pages (DLC)10824195 9781611329131 (e-book) http://site.ebrary.com/lib/rucke/Doc?id=10824195 http://site.ebrary.com/lib/rucke/Doc?id=10824195 CaPaEBR 131219 ebr10824195 eng