02667nam a2200409 i 4500001001200000003000800012006001900020007001500039008004100054020002900095020002500124020002700149040003500176035002100211050002200232082001600254100002600270245008300296264005000379264001200429300003500441336002100476337002300497338003200520490007500552504005100627520088300678588004701561590014701608650004001755650003401795655002201829776025101851797001202102856012602114999001702240ebr10824195CaPaEBRm     o  d        cr cn|||||||||131219t20142014cau     ob    001 0 eng|d  z9781611329117 (hardback)  z9781611329124 (pbk.)  a9781611329131 (e-book)  aCaPaEBRbengerdaepncCaPaEBR  a(OCoLC)87131791614aHD53b.M64 2014eb04a302.3/52231 aMoeran, Brian,d1944-14aThe business of creativity :btoward an anthropology of worth /cBrian Moeran. 1aWalnut Creek, CA :bLeft Coast Press,c[2014] 4c�2014  a1 online resource (301 pages).  atext2rdacontent  acomputer2rdamedia  aonline resource2rdacarrier0 aAnthropology and business: crossing boundaries, innovating praxis ;v1  aIncludes bibliographical references and index.  a"How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth"--cProvided by publisher.  aDescription based on print version record.  aElectronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. 0aCreative abilityxEconomic aspects. 0aCreative ability in business. 0aElectronic books.08iPrint version:aMoeran, Brian.tBusiness of creativity : toward an anthropology of worth.dWalnut Creek, CA : Left Coast Press, [2014]h298 pageskAnthropology and business: crossing boundaries, innovating praxis ; 1z9781611329124w(DLC)108241952 aebrary.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10824195zAn electronic book accessible through the World Wide Web; click to view  c86971d86971