TY  - BOOK
AU  - Trout,Jack
ED  - ebrary, Inc.
TI  - In search of the obvious: the antidote for today's marketing mess 
AV  - HF5415 .T729 2008eb
U1  - 658.8 22
PY  - 2008///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Marketing
KW  - Advertising
KW  - Brand name products
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 195-197) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10270697
ER  -