01202nam a2200313Ia 4500001001200000003000800012006001900020007001500039008004100054010001700095020002600112020002300138040002100161035002100182050002500203082001400228100001700242245011000259260004800369300001500417504006400432533015200496650001500648650003800663655002900701710001700730856012600747999001500873ebr10270697CaPaEBRm        u        cr cn|||||||||080417s2008    nju     sb    001 0 eng d  z  2008016815  z9780470288597 (cloth)  z0470288590 (cloth)  aCaPaEBRcCaPaEBR  a(OCoLC)30240717514aHF5415b.T729 2008eb04a658.82221 aTrout, Jack.10aIn search of the obvioush[electronic resource] :bthe antidote for today's marketing mess /cJack Trout.  aHoboken, N.J. :bJohn Wiley & Sons,cc2008.  axv, 208 p.  aIncludes bibliographical references (p. 195-197) and index.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2009.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aMarketing. 0aAdvertisingxBrand name products. 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10270697zAn electronic book accessible through the World Wide Web; click to view  c8952d8952