@book{89910,
	author = {Reis Pinheiro, Carlos Andre, and McNeill, Fiona.},
	title = {Heuristics in analytics :},
	publisher = {John Wiley & Sons, Inc.,},
	year = {[2014]},
	series = {Wiley & SAS business series},
	address = {Hoboken, New Jersey :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10837603}
}