03972nam a2200445 i 4500 ebr10831572 CaPaEBR m o d cr cn||||||||| 130415t20132013sz a ob 001 0 eng|d 3034607156 (HRD) 9783034607155 (HRD) 9783034611688 (e-book) CaPaEBR eng rda pn CaPaEBR (OCoLC)872672699 eng ger TS171 .H37 2013eb 745 Haverkamp, Michael. Syn�asthetisches Design. English Synesthetic design : handbook for a multisensory approach / Michael Haverkamp. Basel : Birkh�auser, [2013] �2013 1 online resource (472 pages) : illustrations (some color) text rdacontent computer rdamedia online resource rdacarrier Includes bibliographical references and index. Part 1. Task and fundamentals : What is synesthetic product design? -- Product development as the design for all senses -- Human-machine communication ; Functional design ; Product placement and brand identity ; The significance of multisensory environments -- Fundamentals of perception : The senses of distance: seeing and hearing ; Physical senses of proximity ; Chemical senses ; Perceptual objects ; Subjective or objective? ; Qualia ; Grouping ; Gestalt principles ; Foreground and background -- Part 2. Strategies of perception and design : Connection of modalities within the perceptual system : Overview ; Rules of connection ; Elementary connections -- Finding similarities: cross-modal analogies : Analogy relationships ; Temporal analogy ; Intersensory attributes ; Analogy of motion and kinetic design ; Spatial analogies and soundscapes ; Functional analogy ; Tactile design -- Recognizing familiar features: iconic connection : Associative connections ; Onomatopoeia ; Pictogram and auditory icon ; Associations to smell and taste ; The context -- Understanding the meaning: symbols and metaphors : Symbolic connections ; Color symbolism ; Synesthetic metaphors ; Symbolism in brand design ; Musical symbolism -- Exploring individual perception: genuine synesthesia : Hearing colors, seeing acoustic tones ; Smell, taste, and everything else ; Subjective color-form relations ; Movement of synesthetic images ; Visualization of meaning ; Why synesthesia?: Function and significance -- Consciously constructing: mathematical and physical connections : Algorithms and concepts ; Objective color-sound relations -- Part 3. Holistic design : Cumulation of sensory contributions : Segregation or integration ; Perceptual conflicts -- The choice of customer-effective strategies : Assistance in decisions-making ; Examples of application ; Human-computer interaction -- Elementary forms : Basic forms of perception ; Elementary design -- Visualization of noise and music : Artistic and technical visualization ; Musical notation, graphics, and film -- Perception and emotion -- Future perspectives of synesthetic design : Design with all senses: for the senses ; Robustness ; Sustainability. Description based on print version record. Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Industrial design. Synesthesia. Senses and sensation. Cognitive neuroscience. Electronic books. Print version: Haverkamp, Michae. Synesthetic design : handbook for a multisensory approach. Basel : Birkh�auser, [2013] 464 pages ; 25 cm. 9783034607155 (OCoLC)ocn780815260 (DLC)17698019 ebrary. http://site.ebrary.com/lib/rucke/Doc?id=10831572 An electronic book accessible through the World Wide Web; click to view 90973 90973