@book{9154,
	author = {Simon, Adam F., and ebrary, Inc.},
	title = {The winning message},
	publisher = {Cambridge University Press,},
	year = {2002.},
	series = {Communication, society, and politics},
	address = {Cambridge ;},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10019061}
}