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  <titleInfo>
    <title>Beyond world class</title>
    <subTitle>building character, relationships and profits</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Ross, Alan M.</namePart>
    <role>
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  </name>
  <name type="personal">
    <namePart>Murphey, Cecil.</namePart>
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  <name type="corporate">
    <namePart>ebrary, Inc</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="local">Electronic books.</genre>
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    <place>
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    <publisher>Dearborn Trade Pub.</publisher>
    <dateIssued>c2002</dateIssued>
    <dateIssued encoding="marc">2002</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">electronic</form>
    <form authority="gmd">electronic resource</form>
    <extent>ix, 228 p.</extent>
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  <tableOfContents>A business parable -- Becoming a beyond world class company -- Strategy toward beyond world class -- Building covenantal relationships -- Seeing the customers' future: four power questions -- Covenanting with customers: five significant questions -- Beyond marketing 101: continuous solutions development -- The model of a solution -- Covenanting with employees -- Building a character culture -- Culture character: humility -- Culture character: sponsoring champions -- Culture character: integrity and modeling -- Culture character: fairness and caring -- An uncommon passion.</tableOfContents>
  <note type="statement of responsibility">Alan M. Ross, with Cecil Murphey.</note>
  <note>Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.</note>
  <subject authority="lcsh">
    <topic>Corporate culture</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Customer relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Human capital</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Success in business</topic>
  </subject>
  <classification authority="lcc">HF5415.5 .R67 2002eb</classification>
  <classification authority="ddc" edition="21">658.8/12</classification>
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  <identifier type="uri">http://site.ebrary.com/lib/rucke/Doc?id=10019931</identifier>
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