01899nam a22003374a 4500001001200000003000800012006001900020007001500039008004100054010001700095020001500112020001800127040002100145035002100166043001200187050002800199082001900227100001600246245014300262260004000405300001600445504005100461505062200512533015201134610003901286650004701325655002901372710001701401856012601418999001701544ebr10155089CaPaEBRm        u        cr cn|||||||||060510s2006    ilu     sb    001 0 eng    z  2006014413  z1419526006  z9781419526008  aCaPaEBRcCaPaEBR  a(OCoLC)133165459  an-us---14aGV955.5.N35bY67 2006eb04a796.332/642221 aYost, Mark.10aTailgating, sacks, and salary capsh[electronic resource] :bhow the NFL became the most successful sports league in history /cMark Yost.  aChicago, IL :bKaplan Pub.,cc2006.  axvi, 254 p.  aIncludes bibliographical references and index.0 aIn the best interest of the league : the NFL builds its future on its past -- Anything but free : playing for the NFL -- Any given Sunday : how Bert bell built the NFL's even playing field -- A perfect team : television and the NFL -- The NFL goes prime time : Monday night football and mainstream audiences -- Sports bars, satellites, and fantasy football : new media, new markets -- NFL merchandising : the empire's new clothes -- The super bowl : who really wins? -- Stadium fever : who plays and who pays? -- Down to the wire : inside the 2006 negotiations -- Super teams, savvy owners, and the future of the NFL.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries.20aNational Football LeaguexHistory. 0aFootballxEconomic aspectszUnited States. 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10155089zAn electronic book accessible through the World Wide Web; click to view  c93481d93481