01740nam a2200409 i 4500 ebr10842314 CaPaEBR m o d cr cn||||||||| 140313t20142014nju o 001 0 eng d 9781118835807 9781118863121 (e-book) 9781118863190 (e-book) CaPaEBR eng rda pn CaPaEBR (OCoLC)871224259 HF5415.5 .W5823 2014eb 658.8/12 23 Williams, David, 1963- Connected CRM : implementing a big-data-driven, customer-centric business strategy / David Williams. Hoboken, New Jersey : Wiley, 2014. �2014 1 online resource (258 pages) text rdacontent computer rdamedia online resource rdacarrier Includes index. "How to Optimize Customer Value in a Big-Data, Digital World"--Cover. Description based on print version record. Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Customer relations Management. Relationship marketing. Strategic planning. Electronic books. Print version: Williams, David, 1963- Connected CRM : implementing a big-data-driven, customer-centric business strategy. Hoboken, New Jersey : Wiley, c2014 xiii, 242 pages 9781118835807 2013044784 ebrary. http://site.ebrary.com/lib/rucke/Doc?id=10842314 An electronic book accessible through the World Wide Web; click to view 93875 93875