02140nam a2200433 i 4500 ebr10841837 CaPaEBR m o d cr cn||||||||| 140312t20132013gw a ob 001 0 ger d 9783631638804 9783653035155 (e-book) CaPaEBR eng rda pn CaPaEBR (OCoLC)876043591 HF5415.525 .H64 2013eb 658.8/343 23 Hoffmann, Nicolas, 1983- Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen. Frankfurt am Main, Germany : PL Academic Research, 2013. �2013 1 online resource (297 pages) : illustrations, tables. text rdacontent computer rdamedia online resource rdacarrier Forschungsergebnisse der Wirtschaftsuniversit�at Wien, 1613-3056 ; Band 61 Includes bibliographical references and indexes. Description based on print version record. Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Customer loyalty. Consumer satisfaction. Retail trade. Electronic books. Platen, Atelier. Wirtschaftsuniversit�at Wien. Print version: Hoffmann, Nicolas, 1983- Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs. Frankfurt am Main, Germany : PL Academic Research, c2013 291 pages Forschungsergebnisse der Wirtschaftsuniversit�at Wien ; Band 61. 1613-3056 9783631638804 2013037452 ebrary. Forschungsergebnisse der Wirtschaftsuniversit�at Wien ; Bd. 61. http://site.ebrary.com/lib/rucke/Doc?id=10841837 An electronic book accessible through the World Wide Web; click to view 95864 95864