Loyalty schemes in retailing
a comparison of stand-alone and multi-partner programs
Hoffmann, Nicolas
1983-
creator
Platen, Atelier.
Wirtschaftsuniversit�at Wien
text
bibliography
Electronic books.
gw
2013
2013
monographic
ger
1 online resource (297 pages) : illustrations, tables.
Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen.
Includes bibliographical references and indexes.
Customer loyalty
Consumer satisfaction
Retail trade
HF5415.525 .H64 2013eb
658.8/343
Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs
Hoffmann, Nicolas, 1983-
Frankfurt am Main, Germany : PL Academic Research, c2013
291 pages
1613-3056
2013037452
Forschungsergebnisse der Wirtschaftsuniversit�at Wien ; Bd. 61
9783653035155 (e-book)
http://site.ebrary.com/lib/rucke/Doc?id=10841837
http://site.ebrary.com/lib/rucke/Doc?id=10841837
CaPaEBR
140312
ebr10841837
eng