TY  - BOOK
AU  - Hoffmann,Nicolas
AU  - Platen,Atelier
ED  - Wirtschaftsuniversit�at Wien.
TI  - Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs 
T2  - Forschungsergebnisse der Wirtschaftsuniversit�at Wien,
AV  - HF5415.525 .H64 2013eb
U1  - 658.8/343 23
PY  - 2013///
CY  - Frankfurt am Main, Germany
PB  - PL Academic Research
KW  - Customer loyalty
KW  - Consumer satisfaction
KW  - Retail trade
KW  - Electronic books
N1  - Includes bibliographical references and indexes
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10841837
ER  -