strategies for getting and keeping clients Schmidt, Sally J. creator author. text Electronic books. nyu 2006 2006 monographic eng 1 online resource (314 pages) Overview : positioning yourself and building credibility -- Writing for publication -- Public speaking -- Dealing with the media -- Preparing written marketing materials -- Organizational involvement -- Overview : developing relationships and generating business -- Attending social events, meetings and conferences -- Satisfying clients and building loyalty -- Cross selling and expanding client relationships -- Managing relationships with significant clients -- Handling difficult client situations -- Building relationships with referral sources -- Preparing effective proposals and pitches for business -- Following up with targets -- "Closing" and asking for business. Sally J. Schmidt. n-us--- Lawyers United States Marketing Attorney and client United States Practice of law United States Economic aspects Lawyers Public relations United States KF316.5 .S353 2006eb 340.068/8 Schmidt, Sally J. [New York] : ALM Pub., [2006] vii, 306 pages ; 23 cm (OCoLC)ocm63179051 (DLC)10852699 9781588523624 (e-book) http://site.ebrary.com/lib/rucke/Doc?id=10852699 http://site.ebrary.com/lib/rucke/Doc?id=10852699 CaPaEBR 060125 ebr10852699 eng