| 000 | 01422nam a2200373Ia 4500 | ||
|---|---|---|---|
| 001 | ebr10598037 | ||
| 003 | CaPaEBR | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 020731s2002 gw a sb 001 0 eng d | ||
| 010 | _z 2002029569 | ||
| 020 | _z3110173409 (cloth : alk. paper) | ||
| 020 | _z3110173417 (pbk. : alk. paper) | ||
| 020 | _z9783110173406 | ||
| 020 | _z9783110888003 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)841172473 | ||
| 050 | 1 | 4 |
_aHF5823 _b.B3725 2002eb |
| 082 | 0 | 4 |
_a659.1/01/4 _221 |
| 100 | 1 |
_aBeasley, Ron, _d1945- |
|
| 245 | 1 | 0 |
_aPersuasive signs _h[electronic resource] : _bthe semiotics of advertising / _cby Ron Beasley, Marcel Danesi. |
| 260 |
_aBerlin ; _aNew York : _bMouton de Gruyter, _c2002. |
||
| 300 |
_axi, 193 p. : _bill. |
||
| 490 | 0 |
_aApproaches to applied semiotics ; _v4 |
|
| 504 | _aIncludes bibliographical references (p. [175]-190) and index. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSigns and symbols. | |
| 650 | 0 | _aSemiotics. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 |
_aDanesi, Marcel, _d1946- |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/rucke/Doc?id=10598037 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c108911 _d108911 |
||