| 000 | 01547nam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | ebr10593132 | ||
| 003 | CaPaEBR | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 120611s2012 nju sb 001 0 eng d | ||
| 010 | _z 2012022660 | ||
| 020 | _z9781118230053 (cloth) | ||
| 020 | _z9781118286975 (e-book) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)795645165 | ||
| 050 | 1 | 4 |
_aHD30.3 _b.S39 2012eb |
| 082 | 0 | 4 |
_a658.4/5 _223 |
| 100 | 1 |
_aScudder, Virgil, _d1950- |
|
| 245 | 1 | 0 |
_aWorld class communication _h[electronic resource] : _bhow great CEOs win with the public, shareholders, employees, and the media / _cVirgil Scudder with Ken Scudder. |
| 260 |
_aHoboken, N.J. : _bWilely, _cc2012. |
||
| 300 | _axviii, 218 p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _apt. 1. The essentials of successful communication -- pt. 2. Vital constituencies -- pt. 3. The media factor -- pt. 4. Public appearances -- pt. 5. The world outside -- pt. 6. It's crunch time. | |
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 | _aCommunication in management. | |
| 650 | 0 | _aCommunication in organizations. | |
| 650 | 0 | _aPublic relations. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 | _aScudder, Ken. | |
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/rucke/Doc?id=10593132 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c110824 _d110824 |
||