000			01748nam a2200325 a 4500
001			ebr10196165
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			061106s2007 nyu sb 001 0 eng
010			_z 2006036889
020			_z0814409148
020			_z9780814409145
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)567838485
050	1	4	_aHF5718 _b.S562 2007eb
082	0	4	_a658.4/52 _222
100	1		_aSimmons, Annette.
245	1	0	_aWhoever tells the best story wins _h[electronic resource] : _bhow to use your own stories to communicate with power and impact / _cAnnette Simmons.
260			_aNew York : _bAmacom, _cc2007.
300			_ax, 226 p.
504			_aIncludes bibliographical references (p. 213-216) and index.
505	0		_aPART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aBusiness communication.
650		0	_aStorytelling.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10196165 _zAn electronic book accessible through the World Wide Web; click to view
999			_c115981 _d115981