000			02096nam a2200337 a 4500
001			ebr10196205
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			070110s2007 nyua sb 001 0 eng
010			_z 2007001114
020			_z0814473768
020			_z9780814473764
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)162141808
050	1	4	_aHF5415 _b.U67 2007eb
082	0	4	_a658.8/02 _222
100	1		_aUpshaw, Lynn B., _d1947-
245	1	0	_aTruth _h[electronic resource] : _bnew rules for marketing in a skeptical world / _cLynn Upshaw.
260			_aNew York : _bAMACOM, _cc2007.
300			_avii, 279 p. : _bill.
504			_aIncludes bibliographical references (p. 271-272) and index.
505	0		_aConvincing the unconvinced : practical integrity and a better way to market -- Practical integrity works : five companies with something to teach us all -- Be the one they can count on : build equitable partnerships, fused with integrity -- My product, my self : that's not a product you're marketing, that's your word -- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in -- Promote honestly, not just legally : no weasels allowed -- Be there when they want you there : in their mind, not in their face -- Putting trust back into value : it's worth more if they trust you more -- Integrity team building : convince your people and they will convince the world -- Benchmark against a new ROMI : achieving return on market integrity -- Preparing for a better way to market : integrity planning and training -- A final thought.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aMarketing.
650		0	_aMarketing _xDecision making.
650		0	_aIntegrity.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10196205 _zAn electronic book accessible through the World Wide Web; click to view
999			_c116008 _d116008