000			02859nam a2200337 a 4500
001			ebr10513719
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			110527s2012 nju s 000 0 eng d
010			_z 2011022707
020			_z9781118030172 (hardback)
020			_z9781118149881 (e-book)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)769101956
050	1	4	_aPN4784.C7 _bW56 2012eb
082	0	4	_a070.4/4965 _223
100	1		_aWinkler, Matthew.
245	1	4	_aThe Bloomberg way _h[electronic resource] : _ba guide for reporters and editors / _cMatthew Winkler.
250			_a[12th ed.].
260			_aHoboken, N.J. : _bBloomberg Press, _c2012.
300			_axx, 376 p.
490	0		_aBloomberg ; _v149
520			_a"The definitive guide to reporting and editing the story of moneyAs more and more people are affected by the actions of Wall Street and the federal government, financial reporting has become even more important. Bloomberg's reputation for fast, accurate reporting is widely known and respected among not only journalists, but the general public. The Bloomberg Way, an internal Bloomberg publication for nearly twenty years, reflects the new realities of journalism where speed is paramount, the impact of news is instantaneous, and the lines between objectivity and opinion are increasingly blurred. The Bloomberg Way is the most thorough and comprehensive guide to reporting and editing the story of money. Outlining the central principles of Bloomberg News, this book is an essential guide for both journalism professionals and students, and will put any writer in a better position to report with accuracy and honesty. Details the basic tenets of solid reporting, the five F's: Factual, First, Fastest, Final, and Future Discusses the essentials of writing a good lead and offers insights on the proper use of voice Addresses how to keep opinion and speculation out of your writing and how to organize storylines when preparing for breaking news on anything from an earnings release to a market crash The Bloomberg Way is the most important writer's resource of one of the largest news organizations in the world. It informs as it instructs, with coverage of essential topics ranging from how to conduct effective interviews to the importance of accuracy and integrity of news gathers and reporters"-- _cProvided by publisher.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2012. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
610	2	0	_aBloomberg News (Firm)
650		0	_aJournalism, Commercial _vStyle manuals.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10513719 _zAn electronic book accessible through the World Wide Web; click to view
999			_c118365 _d118365