000			01885nam a2200373 a 4500
001			ebr10199729
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			060706s2007 enka sb 001 0 eng
010			_z 2006022341
020			_z9780195180862 (cloth : alk. paper)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)647682062
050	1	4	_aHF5386 _b.M564 2007eb
082	0	4	_a658.4 _222
100	1		_aMeyer, Marc H.
245	1	4	_aThe fast path to corporate growth _h[electronic resource] : _bleveraging knowledge and technologies to new market applications / _cMarc H. Meyer.
260			_aOxford ; _aNew York : _bOxford University Press, _c2007.
300			_aviii, 326 p. : _bill.
504			_aIncludes bibliographical references and index.
505	0		_aIBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aSuccess in business.
650		0	_aCreative ability in business.
650		0	_aNew products _xManagement.
650		0	_aBusiness planning.
650		0	_aMarketing research.
650		0	_aMarket segmentation.
650		0	_aCorporations _xGrowth.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10199729 _zAn electronic book accessible through the World Wide Web; click to view
999			_c118563 _d118563