000 03113nam a2200361 a 4500
001 ebr10494574
003 CaPaEBR
006 m u
007 cr cn|||||||||
008 110520s2011 njua s 001 0 eng d
010 _z 2011021455
020 _z9781118035672 (pbk.)
020 _z9781118143674
020 _z9781118143681
020 _z9781118143698 (e-book)
040 _aCaPaEBR
_cCaPaEBR
035 _a(OCoLC)757917100
050 1 4 _aHF5415.13
_b.L343 2011eb
082 0 4 _a658.8
_223
100 1 _aLangton, David,
_d1961-
245 1 0 _aVisual marketing
_h[electronic resource] :
_b99 proven ways for small businesses to market with images and design /
_cDavid Langton and Anita Campbell.
260 _aHoboken, N.J. :
_bWiley,
_c2011.
300 _axix, 236 p. :
_bill.
500 _aIncludes index.
520 _a"Effective creative strategies for business owners or marketersWhether it's on the web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and stunts. In this compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to mom and pops. Anita Campbell, an internationally known small business expert, reaches over 1 million small business owners and stakeholders annually.Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers"--
_cProvided by publisher.
533 _aElectronic reproduction.
_bPalo Alto, Calif. :
_cebrary,
_d2011.
_nAvailable via World Wide Web.
_nAccess may be limited to ebrary affiliated libraries.
650 0 _aSmall business marketing.
650 0 _aMarketing
_xGraphic methods.
655 7 _aElectronic books.
_2local
700 1 _aCampbell, Anita,
_d1956-
710 2 _aebrary, Inc.
856 4 0 _uhttp://site.ebrary.com/lib/rucke/Doc?id=10494574
_zAn electronic book accessible through the World Wide Web; click to view
999 _c129900
_d129900