000			01489nam a2200361 a 4500
001			ebr10686334
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			120823s2013 vtua sb 001 0 eng d
010			_z 2012032138
020			_z9781409444619 (hardback : alk. paper)
020			_z9781409444626 (e-book)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)840582095
050	1	4	_aHF5415.126 _b.A377 2013eb
082	0	4	_a658.8/120285574 _223
245	0	0	_aAdvanced database marketing _h[electronic resource] : _binnovative methodologies and applications for managing customer relationships / _cedited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.
260			_aBurlington, Vt. : _bGower, _cc2013.
300			_axx, 324 p. : _bill.
504			_aIncludes bibliographical references and index.
505	0		_apt. I. Methods -- pt. II. Applications.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aDatabase marketing.
650		0	_aConsumer profiling.
650		0	_aCustomer relations.
655		7	_aElectronic books. _2local
700	1		_aCoussement, Kristof.
700	1		_aBock, Koen W. de.
700	1		_aNeslin, Scott A., _d1952-
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10686334 _zAn electronic book accessible through the World Wide Web; click to view
999			_c13061 _d13061