000			02183nam a2200373 a 4500
001			ebr10443302
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			100806s2011 vtua sb 001 0 eng d
010			_z 2010033174
020			_z9781409418900 (hbk. : alk. paper)
020			_z9781409418917 (e-book)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)708565010
050	1	4	_aHD9999.L852 _bB48 2011eb
082	0	4	_a658.5/75 _222
100	1		_aBevolo, Marco.
245	1	0	_aPremium by design _h[electronic resource] : _bhow to understand, design and market high end products / _cMarco Bevolo, Alex Gofman, Howard Moskowitz.
260			_aBurlington, Vt. : _bGower, _c2011.
300			_axxix, 294 p. : _bill.
504			_aIncludes bibliographical references and index.
505	0		_aAchievable dreams -- Horizons where aspiration gazes -- Luxury : aim high for a strong head start -- Business tool - deciphering the "algebra" of consumer's minds -- Rule #1: it is all about the "beef" (dimension: authenticity and value) -- Rule #2: it is all about the design and experience -- Rule #3: it is all about creating the "new" (dimension: innovation and leadership) -- Rule #4: it is all about "fame" (dimension: marketing, communication and distribution) -- Rule #5: it is all about "higher values" (dimension: sustainability and simplicity) -- Urban futures : opportunities for tomorrow's high end -- Premium products & experiences through high design -- Design for tomorrow -- Creating new high end propositions -- Know thy customer: sequencing the genome of the high end mind.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aLuxury goods industry.
650		0	_aLuxuries.
650		0	_aNew products.
650		0	_aProduct design.
655		7	_aElectronic books. _2local
700	1		_aGofman, Alex.
700	1		_aMoskowitz, Howard R.
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10443302 _zAn electronic book accessible through the World Wide Web; click to view
999			_c135699 _d135699