000			03682nam a22003134a 4500
001			ebr10178089
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			060215s2006 nyua sb 001 0 eng
010			_z 2006005481
020			_z0765616092 (cloth : alk. paper)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)232160211
050	1	4	_aHF5415.153 _b.K33 2006eb
082	0	4	_a658.5/75 _222
100	1		_aKahn, Kenneth B.
245	1	0	_aNew product forecasting _h[electronic resource] : _ban applied approach / _cKenneth B. Kahn ; foreword by Martin Joseph and Alec Finney.
260			_aArmonk, N.Y. : _bM.E. Sharpe, Inc., _cc2006.
300			_axviii, 157 p. : _bill.
504			_aIncludes bibliographical references (p. 149-152) and index.
505	0		_aFoundations of applied new product forecasting -- Introduction to applied new product forecasting -- Clarifying the terminology of product, service, and/or offering -- A new product forecasting directive -- Beginning the new product forecasting endeavor -- Types of new product estimates -- New product planning versus new product forecasting -- Types of new products -- New product forecasting techniques -- New product forecasting strategy : linking techniques to type of new product -- Key concepts -- Discussion questions -- New product development and new product forecasting: process and structure -- The new product development process -- Using teams to structure new product development -- The new product forecasting process -- Assumptions management -- S&op and new product forecasting -- Key concepts -- Discussion questions -- New product forecasting techniques -- Judgmental new product forecasting techniques -- Jury of executive opinion -- Sales force composite -- Scenario analysis -- Delphi method -- Assumptions-based modeling -- Using assumptions-based models to identify critical assumptions and examine risk -- Decision trees -- Markov process model -- Key concepts -- Discussion questions -- Customer/market research techniques for new product forecasting -- Concept testing -- Product use testing -- Market testing -- Conjoint analysis -- Quality function deployment -- The kano model -- Key concepts -- Discussion questions -- Time series techniques for new product forecasting -- Look-like analysis (analogous forecasting) -- Diffusion modeling -- Composite curve approach -- Key concepts -- Discussion questions -- Regression analysis for new product forecasting -- Correlation -- Regression analyses -- Final comments on regression analyses -- Key concepts -- Discussion questions -- Managerial considerations for applied new product forecasting -- Special topics in new product forecasting -- Understanding the launch phenomenon -- The launch cycle -- Pre-launch preparation : launch control protocol -- Launch tracking and the launch scorecard -- Special new product forecasting issues -- Key concepts -- Discussion questions -- New product forecasting benchmarks -- Review of literature on new product forecasting practices -- New product forecasting benchmarks -- Final observations -- Implications for your company's new product forecasting process -- Key concepts -- Discussion questions.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aNew products _xForecasting _xMethodology.
650		0	_aProduct management.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10178089 _zAn electronic book accessible through the World Wide Web; click to view
999			_c140658 _d140658