| 000 | 01759nam a22003971i 4500 | ||
|---|---|---|---|
| 001 | ebr10799795 | ||
| 003 | CaPaEBR | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 130819t20142014cau ob 001 0 eng d | ||
| 020 | _a9781118573303 (e-book) | ||
| 020 | _z9781118555835 (hardback) | ||
| 040 |
_aCaPaEBR _beng _erda _epn _cCaPaEBR |
||
| 035 | _a(OCoLC)871190947 | ||
| 050 | 1 | 4 |
_aHD62.6 _b.L35 2014eb |
| 082 | 0 | 4 |
_a658/.048 _223 |
| 100 | 1 |
_aLaidler-Kylande, Nathalie, _d1965- |
|
| 245 | 1 | 4 |
_aThe brand IDEA : _bmanaging nonprofit brands with integrity, democracy and affinity / _cNathalie Laidler-Kylande and Julia Shepard Stenzel. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aSan Francisco : _bJossey Bass & Pfeiffer Imprints, Wiley, _c[2014] |
|
| 264 | 4 | _c�2014 | |
| 300 | _a1 online resource (234 pages) | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
||
| 338 |
_aonline resource _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | _aDescription based on print version record. | ||
| 590 | _aElectronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 |
_aNonprofit organizations _xManagement. |
|
| 650 | 0 |
_aNonprofit organizations _xMarketing. |
|
| 655 | 0 | _aElectronic books. | |
| 700 | 1 |
_aStenzel, Julia Shepard, _d1964- |
|
| 776 | 0 | 8 |
_iPrint version: _aLaidler-Kylande, Nathalie, 1965- _tBrand IDEA. _dSan Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014] _h, xviii214 pages _z9781118555835 _w(DLC) 2013030361 |
| 797 | 2 | _aebrary. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/rucke/Doc?id=10799795 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c140967 _d140967 |
||