000			02801nam a2200397 i 4500
001			ebr10990950
003			CaPaEBR
006			m o d
007			cr cn|||||||||
008			140807s2015 enka o 001 0 eng|d
020			_z9781118756317 (hardback)
020			_a9781118756256 (e-book)
040			_aCaPaEBR _beng _erda _epn _cCaPaEBR
035			_a(OCoLC)899007549
050	1	4	_aJF1525.M37 _bT46 2015eb
082	0	4	_a352.7/48 _223
100	1		_aTemporal, Paul, _eauthor.
245	1	0	_aBranding for the public sector : _bcreating, building and managing brands people will value / _cDr. Paul Temporal.
264		1	_aChichester, West Sussex : _bWiley, _c2015.
300			_a1 online resource (290 pages) : _billustrations
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
500			_aIncludes index.
520			_a"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is the next big growth area in branding, but few books address branding strategy specific for this sector. Branding for the Public Sector fills this gap with powerful and effective branding strategies backed by case studies and examples. Author Paul Temporal covers branding architecture, brand vision, market research, brand perception, brand engagement, brand communication, managing brand change, and much more. Additionally, he covers the future of public sector branding and how organisations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"-- _cProvided by publisher.
588			_aDescription based on print version record.
590			_aElectronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
650		0	_aGovernment marketing.
650		0	_aGovernment publicity.
650		0	_aPublic relations and politics.
650		0	_aBranding (Marketing)
655		0	_aElectronic books.
776	0	8	_iPrint version: _aTemporal, Paul. _tBranding for the public sector : creating, building and managing brands people will value. _dChichester, West Sussex : Wiley, 2015 _z9781118756317 _w(DLC) 2014022331
797	2		_aebrary.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10990950 _zAn electronic book accessible through the World Wide Web; click to view
999			_c15142 _d15142